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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.
What should be used to best achieve this in real time?

A) APIs
B) SQL Query activities
C) File Drop Automations

2. Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?

A) Configure Eastern Content Tagging to automatically tag stock art.
B) Import a metadata tag index for the stock art so the images are searchable
C) Select categories and content type from the import dropdown when importing images.

3. A marketer is testing an email that includes an Interactive Email Form and discovers the form ismissing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?

A) Ensure the 'Optimize for Gmail' checkbox is selected.
B) Ensure characters in the CSS tags are limited to16kB.
C) Ensure fallback content has been configured for Gmail.

4. A marketer wants to increase theengagement rate of an email by sending it at best possible time for each subscriber.
Which Journey Builder tool should they use to accomplish this?

A) Einstein STO Activity
B) Engagement Split
C) Wait Until Activity

5. Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.
Which best practice should the email designer follow to meetaccessibility standards?

A) Use contrasting colors
B) Build image-based emails.
C) Minimize whitespace

Solutions: