[Oct-2023] Salesforce Pardot-Consultant Exam: Basic Questions With Answers
New 2023 Realistic Free Salesforce Pardot-Consultant Exam Dump Questions and Answer
NEW QUESTION # 31
LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Pardot?
- A. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.
- B. Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of
"Demo Request" landing page was viewed and tag isn't "Submitted". - C. Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.
- D. Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.
Answer: B
NEW QUESTION # 32
What is true about scoring? [Choose one answer]
- A. It is not possible to reset a prospect's score to 0.
- B. Salesforce opportunities can influence a prospect's score.
- C. Pardot will automatically assign prospects a score from F- to A+.
- D. Pardot comes with a scoring model that cannot be adjusted or changed.
Answer: B
NEW QUESTION # 33
LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Pardot and the following requirements:
* Avoid duplicates in both Pardot and Salesforce.
* Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?
- A. Replace with a Pardot form
- B. Maintain the current form
- C. Set up a form handler
- D. Use another third-party form
Answer: A
NEW QUESTION # 34
Which two actions could a user take when importing prospects into Pardot?
Choose 2 answers
- A. Permanently delete prospects
- B. Create new custom fields and populate field values
- C. Assign prospects to an existing user
- D. Undelete matching prospects from the Recycle Bin
Answer: C,D
NEW QUESTION # 35
LenoxSoft hosts content in Pardot and makes it available to prospects via a form submission on their website.
They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers
- A. Using the data format drop-down, set the email validation option at the form level.
- B. Send the content via an autoresponder email with a link to download the content.
- C. Prospects with invalid emails are sent an autoresponder requesting email verification.
- D. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
Answer: A,C
NEW QUESTION # 36
Lenoxsoft needs to sync their Salesforce custom objects to Pardot prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?
- A. Adjust the sync behavior on the pardot custom object to use the Salesforce value
- B. Configure the Salesforce custom object to relate to th< account, lead, or contact
- C. Create the Pardot custom object on the prospect level before the prospect Account level
- D. Perform a full Pardot database sync, prior to creating the Salesforce custom object
Answer: B
NEW QUESTION # 37
A Pardot administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers A A link to set Engage
- A. Campaign send limits
- B. A link to download Engage Alerts for Mac
- C. A link to Salesforce Engage training resources
- D. A link to assign licenses and permission sets
Answer: B,C
NEW QUESTION # 38
LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Pardot to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?
- A. Monitor no of prospects, social post enagements and paid search reports month over month
- B. Monitor no of visitors, form conversion and email click-through rate reports month over month
- C. Monitor no of visitors, social post enagements and natural search reports month over month
- D. Monitor no of prospects, form submission and email open rate reports month over month
Answer: C
NEW QUESTION # 39
How many variations of Dynamic Content it is possible to create
- A. A/B (2)
- B. 0
- C. A-Z (25)
- D. A-C (3)
Answer: C
NEW QUESTION # 40
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?
- A. Set up scoring categories > copy the web pages to Pardot landing pages > put landing pages into Pardot folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email
- B. Set up scoring categories > put the web pages into folders in Pardot > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list > set the list as the recipient list of an engagement program
- C. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email
- D. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program
Answer: D
NEW QUESTION # 41
LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?
- A. Add form completion actions to send customized email with a call reminder to the sales user.
- B. Add form completion actions to first assign to the user and then to create a Salesforce task.
- C. Add form completion actions to add to the engagement studio program and notify the assigned user.
- D. Add form completion actions to first assign to the assigned user and then to notify the user.
Answer: B
NEW QUESTION # 42
Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?
- A. Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals.
- B. Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of "Add to List" and an action of "Notify assigned user."
- C. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
- D. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
Answer: A
NEW QUESTION # 43
Select Assets that allow to Adjust prospects score
- A. Tables
- B. Segmentation Rules
- C. Engagement Programs
- D. Automation Rules
- E. PI Completion Actions
Answer: C,D,E
NEW QUESTION # 44
Pardot's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include
- A. Don't use deceptive subject lines
- B. Monitor what others are doing on your behalf
- C. Identify the message as an ad
- D. Tell recipients where you're located
- E. Don't use false or misleading header information
- F. Honor opt-out requests promptly
- G. Tell recipients how to opt out of receiving future email from you
Answer: A,B,C,D,E,F,G
NEW QUESTION # 45
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Pardot or set up any custom fields in Pardot.
What should their first step in Pardot?
- A. Enable custom field creation via the Salesforce Connector.
- B. Import .CSV file containing custom field data into Pardot.
- C. Import leads and contacts from Salesforce into Pardot.
- D. Manually create and map custom fields in Pardot.
Answer: D
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.pardot_fields_create_custom_field.htm&type=5
NEW QUESTION # 46
Wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?
- A. Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
- B. Set up a Pardot template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
- C. Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
- D. Opt prospects back in only if they have interacted with other marketing content and have a Pardot score greater than 10 using an automation rule.
Answer: B
NEW QUESTION # 47
There is Custom Field Type in Pardot called CRM User
- A. True
- B. False
Answer: A
NEW QUESTION # 48
LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Pardot Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?
- A. Create one Salesforce user connected to one Pardot user, then use Pardot user groups to use the business unit switcher.
- B. Create multiple Salesforce users with the same email address connected to one Pardot user, then use the business unit switcher.
- C. Create Pardot user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
- D. Create Pardot user records in one business unit, then use the business unit switcher to access each account.
Answer: C
NEW QUESTION # 49
Which one is Pardot Video Connector
- A. Dailymotion
- B. Wistia
- C. YouTube
- D. Vimeo
Answer: B
NEW QUESTION # 50
Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?
- A. Create a completion action based on the Lead Status field value.
- B. Create an automation rule based on the Lead Status field value
- C. Create a dynamic list based on the Lead Status field value
- D. Create a segmentation rule based on the Lead Status field value
Answer: C
NEW QUESTION # 51
Which objects are synched between Pardot and Salesforce? [Choose two answers]
- A. Case
- B. Order
- C. Opportunity
- D. Account
Answer: C,D
NEW QUESTION # 52
What factors are involved in determining email deliverability?
- A. Sender Policy Framework (SPF)
- B. Domain Keys
- C. Sender ID
- D. CAN-SPAM
- E. Whitelist
Answer: A,B,D
NEW QUESTION # 53
LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Pardot engagement data on the Salesforce campaign and Account records?
Choose 2 answers
- A. Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.
- B. Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.
- C. Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
- D. Have each team member log in and reference the dashboard in the Analytics Studio app.
Answer: A,B
NEW QUESTION # 54
What should be used to match users between Salesforce and Pardot when enabling User sync?
- A. CRM ID
- B. Pardot user ID
- C. Salesforce username
- D. User email address
Answer: C
NEW QUESTION # 55
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