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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A consultant discovers that several Journey Builder decision paths evaluate customer loyalty status differently because each path references a separate Data Extension refreshed on different schedules. What recommendation provides the most reliable long-term design?

A) Consolidate loyalty information into a single authoritative source referenced consistently.
B) Add additional Decision Splits to compensate for timing differences.
C) Continue refreshing all Data Extensions independently.
D) Replace Decision Splits with Engagement Splits.

2. A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible. What should a consultant recommend to meet this criteria?

A) Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.
B) Sync all custom objects to Marketing Cloud and recreate the reports for sending.
C) Create a Journey and use Salesforce Data and the Reports object as the Entry Source.
D) Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.

3. The marketing team at Northern Trail Outfitters is new to Marketing Cloud and has very little coding experience. The team would like to take their built audience and serve personalized content based on a field in the data extension. Which solution should the consultant recommend?

A) Reference Content Blocks
B) AMPscript
C) Separate template-based emails
D) Dynamic Content Blocks

4. Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service. What product would help their use case?

A) Datorama
B) Interaction Studio
C) Web Analytics Connector
D) Report Studio

5. Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send? (Choose 2 answers)

A) AMPscript
B) Personalization Strings
C) External Content
D) Dynamic Content

Solutions: