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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Maintenance | 15% | - Data extraction, reporting, and analytics - Evaluation of additional Marketing Cloud products - Account monitoring and system availability |
| Topic 2: Digital Marketing Proficiency | 13% | - Security best practices for data, permissions, and PII - Governance and compliance in digital marketing - Marketing Cloud product inventory and offerings |
| Topic 3: Subscriber Data Management | 18% | - Data extensions, relationships, and data architecture - Data import, export, and quality management - Contact model design and implementation - Preference and profile center configuration |
| Topic 4: Setup | 38% | - Setup Home features and configuration - Marketing Cloud extension products and features - Security policies, password management, and access control - Business units, user accounts, and permission settings - Integration configuration and management |
| Topic 5: Channel Management | 16% | - Email Studio configuration and features - Mobile Studio setup and functionality - Journey Builder concepts and use cases - Social Studio and Advertising Studio configuration |
A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.
Which two standard roles should be selected for the new user?
Choose 2 answers
Correct Answer: A,D 🗳️
Explanation: Only visible for Prep4sureGuide members. You can sign-up / login (it's free).
A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers
Correct Answer: A,C 🗳️
Explanation: Only visible for Prep4sureGuide members. You can sign-up / login (it's free).
A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.
Which two settings could solve this issue?
Choose 2 answers
Correct Answer: B,C 🗳️
Explanation: Only visible for Prep4sureGuide members. You can sign-up / login (it's free).
An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?
Correct Answer: A 🗳️
Explanation: Only visible for Prep4sureGuide members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers
Correct Answer: A,B 🗳️
Explanation: Only visible for Prep4sureGuide members. You can sign-up / login (it's free).
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