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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?

A) Reduce line spacing to fit more content on the screen and reduce scrolling.
B) Increase the font size (over 16pt) to make the content easier to read.
C) Remove role="presentation" from layout tables to support assistive technologies.

2. Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?

A) Journey History
B) Email Analytics Tile
C) Analytics Dashboard

3. Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customer even if they have unsubscribed.
Which component should be configured to provide this functionality?

A) Sender Profile
B) Delivery Profile
C) Send Classification

4. A marketer wants to store all the attributes for a triggered send within a data extension.
Which configuration is required when creating the data extension for this triggered send information?

A) Create from template and choose triggered Send Data Extension template.
B) Select the Use for triggered send' checkbox.
C) Include Subscriber key and Email address field as primary key.

5. Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?

A) Mark the field as the Primary Key.
B) Use Email Address as Subscriber Key.
C) Mark the data extension as Sendable.

Solutions: