CMA Category-Manager Value Pack (Frequently Bought Together)

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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What stores would be included in a High Demand/High Opportunity Cluster?

A) Stores 103 and 107
B) Stores 101, 103, 106 and 107
C) Stores 100, 103, 107 and 108
D) Stores 100 and 108

2. What is the primary purpose of Affinity Models in Category Management?

A) To group similar stores, shoppers, or products
B) To predict future sales trends based on historical data
C) To identify co-purchase patterns, such as chips and salsa.
D) To identify products shoppers switch to when their first choice is unavailable.

3. Which of the following is an effective technique for creating compelling stories using data and analytics in category management?

A) Rely on visuals without providing context or narrative.
B) Include as much data as possible to ensure thoroughness.
C) Focus solely on the technical details of the data.
D) Focus on presenting data in a concise and persuasive format.

4. Which phase of analytics uses past data and models to estimate what's likely to happen next?

A) Generative
B) Predictive
C) Descriptive
D) Prescriptive

5. What is the formula used to calculate Sales per Point of Weighted Distribution (SPWD)?

A) Total Sales x ACV Weighted Distribution
B) ACV Weighted Distribution - Total Sales
C) ACV Weighted Distribution / Total Sales
D) Total Sales / ACV Weighted Distribution

Solutions: