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| Section | Objectives |
|---|---|
| Deliverability and Compliance | - Compliance and reputation management
|
| Account Configuration and Administration | - System setup and account provisioning
|
| Analytics and Reporting | - Dashboards and monitoring
|
| Campaign Design and Program Canvas | - Cross-channel campaign execution
|
| Audience Segmentation and Data Management | - Filter Designer and segmentation logic
|
1. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?
A) Measure = Single Clicks, Sent Date = 3 days
B) Measure = Responders, Interval = 3 days
C) Measure = Responders, Event Date = 3 days
D) Measure = Total Clicks, Interval = 3 days
E) Measure = Unique Conversions, Event Date = 3 days
2. Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?
A) In Program, you can use the Test tab because it will display any issues with links according to a campaign.
B) In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
C) You should test all links manually.
D) Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.
3. You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?
A) Click the Preview button, which has the eye icon on it.
B) Select Workbook > Test.
C) Click the Render button.
D) Click the Version Test button.
4. Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display "undefined".
What is the reason for the failure?
A) You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.
B) You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.
C) You don't have the segment group feature enabled in the Account Administration settings.
D) You should have created a corresponding filter for each rule set to be used to identify the segment group.
5. You send the same email campaign out on the first Tuesday of every month to announce the month's specials. You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?
A) Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
B) Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
C) Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
D) Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
E) Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: A |
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